Tidal needs to bust out its big guns and stick to them. If Tidal doesn't harness its superstar powers to sway people away from their Spotify or Apple Music subscriptions, it'll be the biggest failure in music since Apple forced that U2 album on everyone. This is Tidal's last big chance to show that it can truly give us something we can't get anywhere else. The world will hit Peak Beyonce if and when her new project drops and fans will be frothing at the mouth to get it. The single day that "Anti" was only available on Tidal, the service purportedly got one million new subscribers. A Tidal-only release from Beyonce is one of the only things that can save it from drowning in the competition. It has its flaws, but most importantly, it has Queen Flawless herself. To say that Tidal has room to improve would be an understatement. You can only get it on Tidal.- KANYE WEST February 15, 2016 My album will never never never be on Apple. (Yes, I'm speaking about an ideal world here - some artists are still beholden to creaky, old, long-term contracts that limit how much say they have as to how selective they can and can't be when marketing their music.) Tidal has tried to do this, but its efforts so far have been unsuccessful and seemingly unorganized. (I speak from experience - "Beyonce," her self-titled album, was the first album I purchased on iTunes in years.) That should be the name of Tidal's game, especially considering its all-star roster of co-owners. Dre's first album in over a decade, "Compton," on iTunes.Įxclusivity, even for just a week or a few months, forces the hand of fans. And Apple has no qualms about being stingy with its exclusive content Apple Music is proudly the only place you can stream Taylor Swift's "1989," and you can only download Apple exec and billionaire Dr. Dre, Adele and Drake are a few of the artists whose new albums have been limited to iTunes or Apple Music, either temporarily or permanently. Making new releases exclusive to one service is now common practice for high-profile artists, especially for the ones Apple has in its corner. Despite limiting the album's availability, it was still a screaming success, proving that if Beyonce drops it, her fans will download. "Beyonce" became the fastest-selling album in iTunes history (but since dethroned by Adele's "25"), and it debuted at no. At first it was available only for download on Apple iTunes, a sly jab at streaming services like Spotify (where it is now available). With no prior announcement and zero promotion, Beyonce stunned the world in 2013 when she dropped a self-titled "visual album" that included highly stylized music videos for each song - it was a must-see and must-listen. The existence of this new album has yet to be confirmed in any way, but if she does have something up her sleeve, don't be shocked if its release is also a surprise - that's kind of her thing. That was followed up with a tour announcement, prompting enthusiastic speculation about an upcoming record. For those out of the loop, Beyonce unexpectedly uploaded a music video for a new song and performed it the next day during the biggest TV event of the year.
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